Every Singaporean must have heard either from the news or seen their "seductive" ads around. For those who do not know what it is, “Anything” and “Whatever" is simply a beverage can drink.
Mr Robert Tan, the Managing Director of Out Of The Box Pte Ltd started this concept when he and his friends often encounter replies like "Anything" or "Whatever" when one being asked what beverage he/she would like to have. That's how Mr Robert Tan used these 2 words to his own branding of can drink.
Whatever : Non-Carbonated drink i.e. Tea (you may get apple tea, lemon tea ..... etc). Anything : Carbonate drink (you may get coke with lemon ..... etc)
My curiousity has made me wanna try out the drinks. Guess what, I chose the "Whatever" drink and its barley.
Recent News
Have pulled out the empty cans from 450 bus stops islandwide. Reason is because members of the public who felt that the opened cans could posed possible dengue hazards.
Who opened the cans ?
Answer : Some elderly people who sell empty cans for extra income and curious members of the public who lifted the flaps of the cans to confirm if they were empty.
Mr Robert Tan, the Managing Director of Out Of The Box Pte Ltd started this concept when he and his friends often encounter replies like "Anything" or "Whatever" when one being asked what beverage he/she would like to have. That's how Mr Robert Tan used these 2 words to his own branding of can drink.
Whatever : Non-Carbonated drink i.e. Tea (you may get apple tea, lemon tea ..... etc). Anything : Carbonate drink (you may get coke with lemon ..... etc)
My curiousity has made me wanna try out the drinks. Guess what, I chose the "Whatever" drink and its barley.
Recent News
Have pulled out the empty cans from 450 bus stops islandwide. Reason is because members of the public who felt that the opened cans could posed possible dengue hazards.
Who opened the cans ?
Answer : Some elderly people who sell empty cans for extra income and curious members of the public who lifted the flaps of the cans to confirm if they were empty.
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2 comments:
I love the idea of the "watever" and "anything" drinks. It's good marketing and new idea. Why don't they also come out with "something" or perhaps "nothing"!?! haha(lame). I might want to try it for a change but still I prefer to buy "something" that I enjoy drinking.
I feel that its for people who would like to purchase out of curiousity. Hmm..Thanks for the feedback bro
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